The practice of social media marketing involves utilizing various social media platforms to engage with your audience, enhance your brand image, boost sales, and attract traffic to your website. It requires posting high-quality content on your social media accounts, interacting and responding to your followers, examining your performance, and implementing social media ad campaigns.

Advertising encompasses various forms of marketing that require payment. Conventional advertising necessitates paying for the ad's positioning, whether it's on television, in print, or most frequently – online. Advertising can serve various purposes: establishing a brand's identity, promoting an item or a range, or advertising a sale or discount deal.

Email marketing is an approach where a company distributes business messages, promotional materials, or bulletins to a selected group. The objective of these communications is to establish a rapport with potential or existing clients, increase brand recognition, advertise products or services, and boost sales. As for actual conversions that transform occasional buyers into faithful clients, email outperforms all other marketing mediums.